Why Every IT Sales Pro Should Have A LinkedIn Newsletter
12 Reasons
- Stay top-of-mind with prospects between sales calls without a direct ask
- Builds credibility as a trusted voice rather than just a vendor
- Creates inbound leads from people who find the newsletter organically
- Differentiates from competitors who only show up when pitching
- Warms cold outreach — "you may have seen my newsletter" opens doors
- Builds a durable audience that compounds over time, unlike ads or cold lists. Better than boxes of collected business cards
- Keeps existing customers engaged and more likely to expand or renew
- Creates conversation starters — a recent issue gives you a natural reason to reach out
- Demonstrates consistency and follow-through — traits buyers want in a vendor relationship
- Reduces dependence on your company's marketing for personal pipeline development
- Compounds your personal brand equity — the newsletter exists and grows whether or not you change employers
- Shortens the sales cycle — educated buyers need less convincing