Your LinkedIn Newsletter
12 Touches - Why you should use LinkedIn newsletters
With over a billion members, you can be sure that the people you want to do business with are, like you, LinkedIn members.
The "12Touches" approach states that a prospect needs to have 12 to 15 interactions with a brand before they consider making a purchase or taking the next step. In an IT context, these "touches" are the interactions a prospect has with an IT company's brand, such as reading a blog post, attending a webinar, or reading a newsletter post, or responding to an email campaign. The rule emphasizes the need for a consistent and personalized communication strategy to build trust and move prospects through the sales funnel.
LinkedIn provides a great tool to support the "12Touches" approach - the LinkedIn Newsletter. We provide excellent content for your newsletter providing you with consistent communication with your audience with content they will value. Each week, you have the option to have additional content included in the newsletters.
Choose from many IT Topics
We publish many articles each to our large audience of IT professionals and track which are the most popular articles.
Your content will me the most popular articles in your choice of sections
Custom Newsletter Splash Page
You can create a custom splash page for your LinkedIn newsletter or use the one we create for you
We create the content for your newsletter. If we manage your newsletter, we will place the content into a new issue and add a standard 'About Us' type footer then post the new issue.
PRICING
Company Newsletter Service - content + management - $100/week - We hit publish
Add-on newsletter for a Company Employee - $25/week - Employee hits publish
DIY Individual Newsletter Service - $50/week - Customer hits publish